Ethics smethics

The chapter on ethics doesn't have much else to say other than "ethics are important." But ultimately, we face an ontological crisis; without transcendent moral referents, without even the possibility of agreeing upon a universal ethical structure that applies to everybody everywhere always, ethics, morals, and all related decisions ultimately become existential. Which is to say, personal self-interest constrained only by individual utilitarianism. Bellah said as much in "Habits of the Heart," and Sarte and Camus noted the absence of ethics in much of their work. In other words, the question remains "Why communicate risk?" The answer is ultimately subjective and therefore meaningless.