Coombs 3 - Signal Detection

Hyunmin Lee & O.T. Thakadu

This reading from Ongoing Crisis Communication will introduce you to the crisis scanning phase where communicators/managers will evaluate the internal and external environment for potential crises. The task: You will provide a 500 word comment that summarizes three key points that you don’t want your peers to miss in the chapter and raises at least three questions or discussion points for consideration by the class. Doc students: remember that you, especially, should be looking for theoretical points and not just application.