Chapter 10 Overview RL
Chapter 10 Key Components
When determining the methods or channels by which to communicate risk and crisis information it is important to set the purpose and goals prior to completing the plan. The most common channels to choose from are usually information materials, visual representation of risk, face to face communication along with a few others (LM 157).
Information Materials
Information materials may contain pictures and other visuals but these are resources your audience will need to read. These materials range in size from partial- page advertisements to multi-volume statements. Information materials have the advantage of being able to include a wealth of information. Examples of these materials include: newsletters, fact sheets, brochures, booklets, and pamphlets. Because of rising paper and distribution costs can make widespread availability expensive. (LM 158-159)
Visual Representation of Risk
Risk can be communicated through the exclusive use of graphical elements. Some example include: posters, displays, and direct advertising. This is one form of risk communication, however many if not all forms of risk communication make use of pictorial representation of risk. (LM 160)
Face-to-Face Communication
Face to face communication involves someone speaking directly to the audience or listening while the audience speaks. Usually the audience and that speaker do not interact, except perhaps to ask questions.
Working with the Media
A mass media approach usually involves the use of mediums such as television, newspapers and magazines to communicate risk to a board audience. According to the authors the sources used in this approach can be powerful because they reach a large audience and can be more memorable and credible sources in a crisis communication situation. (LM 163-164)
Technology-Assisted Communication
A relatively new way to communicate risk, this type of risk communication, it uses high technology to distribute risk information or allow a member of the audience to query or receive a variety of information about the risk.
When determining the methods or channels by which to communicate risk and crisis information it is important to set the purpose and goals prior to completing the plan. The most common channels to choose from are usually information materials, visual representation of risk, face to face communication along with a few others (LM 157).
Information Materials
Information materials may contain pictures and other visuals but these are resources your audience will need to read. These materials range in size from partial- page advertisements to multi-volume statements. Information materials have the advantage of being able to include a wealth of information. Examples of these materials include: newsletters, fact sheets, brochures, booklets, and pamphlets. Because of rising paper and distribution costs can make widespread availability expensive. (LM 158-159)
Visual Representation of Risk
Risk can be communicated through the exclusive use of graphical elements. Some example include: posters, displays, and direct advertising. This is one form of risk communication, however many if not all forms of risk communication make use of pictorial representation of risk. (LM 160)
Face-to-Face Communication
Face to face communication involves someone speaking directly to the audience or listening while the audience speaks. Usually the audience and that speaker do not interact, except perhaps to ask questions.
Working with the Media
A mass media approach usually involves the use of mediums such as television, newspapers and magazines to communicate risk to a board audience. According to the authors the sources used in this approach can be powerful because they reach a large audience and can be more memorable and credible sources in a crisis communication situation. (LM 163-164)
Technology-Assisted Communication
A relatively new way to communicate risk, this type of risk communication, it uses high technology to distribute risk information or allow a member of the audience to query or receive a variety of information about the risk.
posted by R.Looby at
2/04/2007 01:07:00 PM
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