Technology-assisted communication

The first posting already made on the blog on Chapter 18 has adequately synthesized key points presented in the chapter. Rather than outlining the same points again and risk boring each other with one and the same material, I will attempt to focus myself on a few key issues, developing themes and messages I have captured as I read through the chapter.

Pros and cons of using technology assisted communication

The rapid rise in the use of technology, mainly computer assisted technology such as the Internet and the WorldWideWeb offers opportunities for multi-mode approach to risk communication. New Web formats offer especially appealing possibilities. The graphics capabilities of HTML and Java Script permit more innovative interfaces than the limited options of paper based. Other tools and methods such as posters, fact sheets, information brochures, newspapers etc. can be used simultaneously when communicating risk as well as included in technology assisted applications. However, as Lundgren & McMakin (2004) stated, “technology applications are not always superior to other forms of communication” (p.337). Just like many technology based approaches, the challenges employing this form for communicating risk are that it is limited to those with access to the technology and may require some form of technological literacy. However, it has the potential of reaching large population and it can be low cost once developed.

Guiding principles in choice of technology based applications;

· Purpose and objectives – these should correspond to the application selected for use.
· Audience needs – ensure that the target audiences have access, software and hardware and the necessary literacy to employ the applications.
· Medium – application design should be compatible to the medium.

One key message under choice of technology based applications is that they should not “be relied upon as the primary source to communicate crisis information” for specified crisis moments such as hurricanes. This is so because most of the times these natural disasters have a tendency of disrupting electrical power that powers technological hardware. However, this is equally applicable to TVs during crisis mainly when power is cut. Radio may be useful depending on whether they are battery-powered or not. To this effects, Lundgren & McMakin (2004) correctly noted that “as much as we rely on technology in emergencies, it can be the first thing to fail” (p. 367).

Use of computers in the workplace

Computers in the work place have found application in computer based on-line training and through web-based distance education. However, noteworthy caution for this approach is to be aware of the potential to generate or increase hostility. More common use of computers is for informing employees about risks through e-mails, electronic newsletter. The greatest challenge in using e-mails and web-based approaches is competition with marketers and spammers on the internet for cooperation of the audience.

Tips for sending all staff messages:

· Keep message short – this is true mainly when staff hates reading long e-mails from the organization.
· Show the reason why one should care.
· Give directions.
· Leave a point of contact.

On key message which I see resonating throughout this chapter is the need to supplement technology based approaches with other forms of risk communication. This does not only enhance reach, it also guard against limitations that may be imposed by technology. For example, communicating risk within an organization through e-mail only is not effective as some staff members may not necessarily check their e-mails on that day. However, with supplemental forms such as notice boards messages, staff member may have the opportunity of knowing about the message. As already noted, complete reliance on technological approaches during crisis is not advisable, and that is why there is need for complementary forms of communication.